Today i thought I might do a little bit of navel gazing... So please bear with me as I work through my thoughts.
Amazon has released some details about the best sellers list in the UK and that as always makes me wonder what can be done differently, to reach a larger audience.
I attended the Romance Writers of Australia conference recently, and sat in on a marketing workshop. In that, there was discussion about how to "convert" readers to buyers. There were some simple steps (and yes, I'm trialling a few currently) but it's lead to a discussion about the differences in reading habits between the Brits, the Americans and Australians.
Another conversation I wasn't privy to, but was spoken to about was the reading preferences of those in the USA (which just happens to be my main market and I find myself go... "Really?" Sure we get told a lot of things during these conferences, but sometimes, you wonder just how correct that information is.
I don't know the answer (if i did I guess I'd be on the NYT and USA Today best seller lists, clearly)
A friend of mine told me her success took 10 years. Well, I'm 4.5 years into my 10 year plan, and like any other author, I'd love to do better. To have a wider following. I can't complain... I do have some very loyal followers. I have a street team and some great authors and editors in my corner.
I look at certain books that go screaming from release to the best seller charts and think... "What's so special about that?"
The only thing that comes to mind, is that no matter how good your marketing or story, at the end of the day, it has to have a paying market to stay alive. You can edit and craft to the most minute degree and it still won't hit the market like a spear through a melon. I believe each book has to have that "perfect storm" of events to catapult it to the next level.
Having said that, with a great deal of respect for my readers, I will continue to work on strong stories, kick ass heroines and bring the best possible product to the marketplace. Those are the things I do best. The marketing? I still don't know the answer. If you do, I'm all ears.